103-111 High Street, Croydon

Client: LEOS UK Location: London, UK Project Status: Planning Submitted Area: 12,550 sqm Planning Consultant: Savills Planning Landscape Architect: Gillespies Visuals: Miller Hare

Fourfoursixsix were appointed to develop the design of a residential-led mixed use scheme on Croydon High Street. The Site is within the Croydon Opportunity Area, and within an Edge Area designated for tall buildings. Our scheme will deliver new homes, as well as improved retail and commercial space to the area, and will help to regenerate the south end of the High Street.

The project consists of 121 dual aspect apartments within a 29 storey tower, above a podium that contains flexible commercial and retail units, as well as ancillary residential space. The podium is conceived as a ‘street building’, whilst the tower relates to the wider emerging cluster of tall buildings in Croydon’s skyline. The two elements are visually separated by a glazed amenity level, which provides tenure blind internal and external facilities and play space for all residents. These amenities include a gym, soft play space, winter garden, bouldering wall, BBQ area, and landscaped garden.

The curved corner of the podium marks a celebratory double height residential entrance to the building. The façade of the podium was designed to fit in with its context as a modern reinterpretation of the historic language of the buildings along the high street – taller shopfronts topped by two levels of rhythmically arranged windows – allowing the development to anchor itself within its immediate context.

The composition of the tower’s façade is inspired by some of the best mid-century architecture in the area, particularly with the hierarchy of super-imposed grids and deep window reveals reflecting the nearby Leon House.