Diageo Concept Store

Client: Diageo Location: Bangkok, Thailand Project Status: Completed 2012 Area: 150 sqm Photography: Owen Raggett

Fourfoursixsix were invited to design a concept store for Diageo and supermarket chain Big C. The brief was to provide an innovative design that enhanced the customer purchasing experience and to create a benchmark retail concept within this sector.

The design takes inspiration from luxury window displays that highlight key products to drive brand value and desirability. The plan utilises curved forms to differentiate between product types and create smaller intimate spaces within the store.

The store served as a prototype for the future rollout to other branches of the supermarket. It was therefore important to design a concept that fits the site yet provides the flexibility to be applied in other distinct locations with minimal ongoing design adjustment.